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This Agency Proved You Don’t Have to Be a Spanish-Language Shop to Work Across Cultural Lines Mistress calls on bilingual creative talent for Univision promo By T.L. Stanley Univision wanted to make a big splash with its ripped-from-the-headlines series, El Chapo, about the rise and ultimate fall of one of the world's most notorious drug lords. As part of the promo push, network execs envisioned an extensive millennial-targeted digital campaign to hype the scripted drama about Joaquin "El Chapo" Guzman, a rags-to-riches cartel...
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Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record MDC shop will help raise awareness of the growing ecommerce brand By Patrick Coffee Vroom, an online direct auto retailer that hopes to change the way Americans buy used cars, has chosen Anomaly as its first ad agency of record after a competitive review. The company launched about four years ago and since then has attracted an estimated $295 million in equity funding. In July, the company announced it...
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