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AdFreak
 
January 07, 2020
By David Griner
 
 
Meet Adweek's @SuperBowlBot, an AI That Writes Surreal Ad Pitches
 

What do you get when you train an AI on 3,000 Super Bowl ad descriptions and then ask it to start pitching its own concepts? Well, you get a mix of truly surreal nightmare fuel and the occasional gem that might actually be a winner in the Big Game.

Today we announced Adweek's Super Bowl Bot, a real AI that generates Super Bowl ad ideas. Creatives probably won't fear for their jobs after reading its creations, but it IS a fascinating look at how a cutting-edge AI interprets the world of advertising and tries to draw connections.

Here are a few of our favorites so far:

 
 
 
 
 
 
Sexy Moments Get a Sweet Twist in Match's Ads About Commitment
 
Marcel creates heartwarming work for European markets
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Burger King Gives Bronx Residents Free Whoppers for Tolerating the 'Joker Stairs'
 
The chain continues its anti-clown digs at McDonald's
 
 
 
 
 
Bloomberg Campaign Takes Out Super Bowl Ad to One-Up Trump
 
The 60-second spot will appear in the 2020 Big Game
 
 
 
 
 
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From immersive tech to brand purpose to creativity–brands who are challenging the status quo share insights on hot-topics during the Challenger Brands summit. Secure your pass today and save.

 
 
 
 
 
Donald Trump Will Have an Ad in Super Bowl 2020
 
The news follows Bloomberg campaign's announcement of a 60-second spot in the Big Game
 
 
 
 
 
SodaStream to Return to the Super Bowl After Six Years
 
The PepsiCo-owned company will be running a 30-second spot
 
 
 
 
 
 
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