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This App Designer Is Trying to Start a Latin-American Sugar Craze in New York Agency creative by day, 'panela' importer by night By Molly Folse Sam von Hardenburgh spends her days making mobile apps as an experience designer for the digital agency Kettle. But her nights and weekends are spent working on a pretty sweet side project.
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| Brandshare Content From Shutterstock Premier | | |
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Ad of the Day: Organic Valley, in Deadpan Style, Celebrates the End of the War on Butter Nominate a hero today to get a butter-sculpture portrait By T.L. Stanley Sugar is the new heroin, and sitting is the new smoking. But one formerly vilified habit—eating butter—is apparently off the naughty list. Gingerbread cookies and basted turkeys for everyone!
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Former AgencySpy Editor Launches PR Firm Catering to Ad Agencies Raven PR looks for perfect blend of earned and paid media By Patrick Coffee Most mid-sized to large ad agencies don't just have their own in-house PR—they also retain third-party firms to help raise awareness via earned media placements. These communications professionals pitch the ...
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The Ad Industry Is Pretty Optimistic About the Future of New Business Opportunities 60% think new work will increase in 2017 By Katie Richards In 2016, agencies may have felt that it was more difficult to win new business, especially as more business shifted from retainer to project-based assignments, but the industry seems optimistic about its future growth.
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Leo Burnett Wins Gold at Epica Awards for 'Van Gogh Bnb' and Clever Organ Donor Ads McCann NY also wins for 'Toddlers Kill' By David Griner AMSTERDAM—Leo Burnett Chicago is an early front-runner among U.S. agencies at the global Epica Awards, where the agency's flagship office has won three golds so far.
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Anti-Sexual Assault Campaign 'More Relevant Than Ever' at Dawn of Trump Presidency New 'It's On Us' PSA highlights real-life heroes By Christine Birkner "It's On Us," a White House campaign with agency Mekanism started in 2014 to combat sexual assault on college campuses, is launching a new PSA today at a time when its message seems more ...
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Ketel One Vodka's Funny Films From Barton F. Graf Go Down Smooth A family affair By David Gianatasio Ketel One offers a tipsy take on its quest for vodka perfection in this new campaign from Barton F. Graf.
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