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This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website Obsessee is locked in on the app generation By Sami Main It's the Gen Z girl's world, and Obsessee is just living in it. Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on fashion, beauty, culture and social justice. But unlike most of its competitors, it doesn't have a website; instead, you can only find Obsessee on social media platforms--10...
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Inside Hasbro’s Digital Transformation Into a Modern Toymaker and Advertiser Fueled by ad tech, social media and omnichannel marketing By Christopher Heine You may sell toys to parents, but you actually market to their children. That was Hasbro's modus operandi before late 2012, when the maker of Monopoly, Nerf, Play-Doh and many other toys and games got serious about data, eventually transforming its advertising and social media strategies. Indeed, company research showed Hasbro had not adequately been...
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Spotify Just Hired 2 Former WPP Execs to Take Closer Aim at Ad Agencies and Auto Brands Angela Solk and Craig Weingarten join the music platform By Christopher Heine Spotify announced two new executive roles today to cozy up to ad agencies and automotive brands. The digital music service has hired Angela Solk as its global head of agencies. Solk will be tasked with cultivating relationships with major holding companies, including WPP, Omnicom, Publicis, Dentsu Aegis and Interpublic. Solk (pictured below) brings more than...
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8 Digital Marketing Stats That Got Our Attention This Week Social TV, gamers and Wonder Woman chatter By Christopher Heine It was another intriguing week in online marketing data points, with even more eyebrow-raising mobile numbers than usual. Check out the eight that we found particularly noteworthy: 1. Social TV in 2017 Want to know which TV shows are currently killing it on social? AMC program The Walking Dead--with 18 million engagements recently--definitely is, per...
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Snapbots Descend on Europe as Snap Inc.’s Spectacles Debut Outside of the U.S. Vending machines arrived in London, Berlin, Paris, Venice and Barcelona By David Cohen Snap Inc.'s Spectacles have made their way across the pond, as the camera sunglasses were made available for purchase in Europe starting Friday. Following a splashy announcement late on a Friday evening last September, Spectacles debuted in the U.S. last November, but only via Snapbot vending machines. They were made all available to all U.S....
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Google Is Getting Ready to Make Changes to Chrome That Could Block Bothersome Ads Starting in early 2018 By Marty Swant Publishers that don't meet Google's standards for creating good advertising experiences might want to up their game: an upcoming version of Google Chrome could block more ads on mobile and desktop. Early next year, the search engine browser will come pre-installed with ad-blocking technology to automatically filter ads that are deemed to be too annoying...
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YouTube Won’t Allow Creators of Objectionable Videos to Earn Ad Dollars Content that does not comply with AdSense Policies and YouTube's ad-friendly guidelines will not be eligible for advertising By David Cohen YouTube is taking steps to ensure that creators who post videos containing hateful content, inappropriate use of family entertainment characters or incendiary and demeaning content don't earn any money from those videos. Vice president of product management Ariel Bardin announced in a blog post that the Google-owned video site's guidelines have been updated, adding: While...
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