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This Horror Movie’s Campaign Shows How VR Can Affect Your Body Lionsgate's Jigsaw boosted heart rate, sweating and smiling By Lauren Johnson For better or worse, virtual reality can cause physical reactions in consumers. At its best, VR is billed as an immersive format that puts users at the center of 360 videos. And at its worst, VR can make viewers well, nauseated. So when Unity Technologies worked with Lionsgate in October to create a promo for...
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Hot List: What Are the Buzziest Digital Brands, Apps and Startups of 2017? Place your votes in Adweek's Readers' Choice Awards By Adweek Staff Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept....
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