DramaFever had more than 400,000 paying subscribers -- passionate fans of Korean dramas. But it wasn't enough in a world where OTT is only getting costlier. Some marketers have sued Facebook over its 2016 scandal on video metrics, but media buyers say that metric really shouldn't matter. Here's why. In our latest Confessions series, we spoke to an agency director who lamented how internal politics and legacy models puts unnecessary pressure on teams. While Balthazar was always popular among the Soho celeb crowd, over the last decade it's also become a hotspot for the advertising and media industries. Read our oral history. For those reliant on programmatic ad revenue, an important year lies ahead. Join us at the Digiday Programmatic Media Summit from Nov. 14-16 to learn how industry leaders are handling concerns around transparency, efficiency and GDPR. |
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| Sahil Patel DramaFever had more than 400,000 paying subscribers — passionate fans of Korean dramas. But it wasn’t enough in a world where OTT is only getting costlier. |
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| Kerry Flynn Some marketers have sued Facebook over its 2016 scandal on video metrics, but media buyers say that metric really shouldn’t matter. |
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| Sponsored Content Instart Logic Your users demand a unique and high-quality digital experience while your advertisers demand viewability and performance from their ad spend. How can digital publications balance the yin and yang of consumer expectations and advertiser demands while maximizing revenue? Learn how here. Sponsored by Instart Logic. |
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| Jessica Davies In our latest Confessions series, we spoke to an agency director who lamented how internal politics and legacy models puts unnecessary pressure on teams. |
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| Shareen Pathak While Balthazar was always popular among the Soho celeb crowd, over the last decade it's also become a hotspot for the advertising and media industries. |
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| Sponsored Content resonate Today's agencies face competition from consulting firms, a growing number of in-house shops, and smaller, more agile agencies but more data does not always create better outcomes. Uncovering the "Human Element" helps agencies and their clients understand the why behind consumer decisions to buy, choose, abandon or advocate. Sponsored by resonate. |
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| Sponsored Content Telaria At first glance, a VMP might seem like a complex stack of disparate parts. However, having multiple pieces of vital technology housed under one roof is precisely what makes a VMP so powerful for today's publishers who are asked to juggle dozens of tools on a daily basis. Sponsored by Telaria. |
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Early Deadline:
October 26, 2018 |
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Awards Gala:
November 1, 2018 |
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ALL EVENTS |
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