French advertising giant Publicis is buying Epsilon to focus on first-party data but marketers say that integrating the two companies will be tough.
April 16, 2019   |   View Online »
 
'This is a bit of a Swiss Army knife': Ad giant Publicis is buying Epsilon for $4.4 billion as it looks to get ahead of its rivals in the data wars

'This is a bit of a Swiss Army knife': Ad giant Publicis is buying Epsilon for $4.4 billion as it looks to get ahead of its rivals in the data wars

Lauren Johnson | French advertising giant Publicis is buying Epsilon to focus on first-party data but marketers say that integrating the two companies will be tough.

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OTT adoption is showing the first signs of slowing, and that could be a warning sign for Disney and WarnerMedia

OTT adoption is showing the first signs of slowing, and that could be a warning sign for Disney and WarnerMedia

Abby Jackson | The analysts believe the slowing stems from price hikes from streaming services like DirecTV Now, Netflix, and Youtube TV.

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Free streamer Xumo TV grew revenue 300% in the past year, and the company says it's aiming to be in 80% of homes in a year

Free streamer Xumo TV grew revenue 300% in the past year, and the company says it's aiming to be in 80% of homes in a year

Abby Jackson | Xumo's revenue grew more than 300% in the first quarter of 2019 versus a year ago through distribution deals with Comcast and T-Mobile.

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Alibaba's South China Morning Post readies its US push as it hunts for 'China-curious' readers

Alibaba's South China Morning Post readies its US push as it hunts for 'China-curious' readers

Lucia Moses | The Hong Kong publication believes that the time is right for its US expansion, with China-US trade talks and interest in them heating up.

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The cofounder of Warby Parker and Harry's reveals how he decides which industry to disrupt next

The cofounder of Warby Parker and Harry's reveals how he decides which industry to disrupt next

Lucia Moses | In the case of the shaving products, Jeff Raider said, Harry's Labs found that existing products weren't connecting with women. "They were portraying women like goddesses."

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The average Pinterest employee has $700,000 in equity according to a report which warns of disruption if the IPO is volatile

The average Pinterest employee has $700,000 in equity according to a report which warns of disruption if the IPO is volatile

Megan Hernbroth | Pinterest's IPO valuation is lower than its last private funding. But the hefty equity of employees poses a big risk if the stock price is volatile.

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These 5 charts show how Uber and Lyft compare financially as they fight to win the ride-hailing race

These 5 charts show how Uber and Lyft compare financially as they fight to win the ride-hailing race

Graham Rapier | Uber is still much larger than Lyft, but its smaller competitor appears to be making some progress.

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The new co-CEO of Salesforce explains how the $124 billion cloud company's 'fourth' act is using AI to give its customers the 'Holy Grail'

The new co-CEO of Salesforce explains how the $124 billion cloud company's 'fourth' act is using AI to give its customers the 'Holy Grail'

Matt Weinberger | Salesforce co-CEO Keith Block tells us all about how artificial intelligence is helping the company open up new opportunities for its customers.

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'Vulnerable to catastrophe': One market bear explains why stocks will crash 30% by the end of 2019 — and then flatline for the next 12 years

'Vulnerable to catastrophe': One market bear explains why stocks will crash 30% by the end of 2019 — and then flatline for the next 12 years

Joe Ciolli | The renowned market bear John Hussman lays out why he thinks the S&P 500 is in for a tough, money-losing road ahead.

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2 of America's most acclaimed wealth managers for the ultrarich explain why a famous approach to retirement investing is dead wrong — and reveal what people should do instead

2 of America's most acclaimed wealth managers for the ultrarich explain why a famous approach to retirement investing is dead wrong — and reveal what people should do instead

Marley Jay | Jeff Erdmann of Merrill Lynch and Peter Mallouk of Creative Planning, two of America's best wealth managers, dispel a myth about retirement investing.

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