On April 14, Amazon informed publishers it would slash commission rates it offered through Amazon Associates. While many publishers have embraced commerce recently as a way to diversify their businesses, the Associates changes could lay bare how reliant many publishers still are on Amazon. Read more below. - Amazon is slashing the commission rates it offers on many product categories by more than 50%, putting enormous pressure on publishers that are still reliant on the retail giant.
- TV ad sellers are working to provide the flexibility advertisers are looking for while maintaining some assurance of future revenue.
- For Digiday+ Members, There are many problems that coalesce at this moment but the main one might be how agencies position themselves: The “put clients first” mentality at agencies is hurting them more than ever.
- Also for Digiday+ Members, the resounding message from the latest Digiday Research was that coronavirus will permanently alter how brands and retailers use physical stores.
- Converse CMO Jesse Stollack explains how the coronavirus will accelerate the advertiser's investments in digital channels like TikTok.
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| Content & Commerce | | | | Amazon is slashing the commission rates it offers on many product categories by more than 50%, putting enormous pressure on publishers still reliant on the retail giant. | | |
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howdy! | Business of TV | | | | TV ad sellers are working to provide the flexibility advertisers are looking for while maintaining some assurance of future revenue. | | |
| Sponsored by Reddit | | | | A new survey of 1,300 social-media users finds that brands can better connect with Reddit communities by directly targeting in hyper-specific ways on the platform. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | There are many problems that coalesce at this moment but the main one might be how agencies position themselves: The “put clients first” mentality at agencies is hurting them more than ever. | | |
| Sponsored by Resonate | | | | The pandemic has changed the way consumers engage with online media. In a new webinar, on May 13 at 1 p.m. EST, learn how publishers can use AI and consumer research to gain insights into how to engage with users during a period of self-isolation. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Temporarily, respondents said they would be “leaving” or reducing the use of nearly every single retail channel, except mass retail stores. The majority of respondents were leaving pop-up shops, shop-in-shops, permanent brand stores, as well as “retail-as-a-service’ platforms. | | |
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| Sponsored by Xandr | | | | Buyers are starting to bring more sophisticated audience-targeting methodology to traditional TV as longstanding factors such as age and gender begin to fall out of favor. | | |
howdy! | Coronavirus Fallout | | | | For Future Publishing, the partners driving the most sales now are very different from those that would have been a month ago. | | |
howdy! | Coronavirus Fallout | | | | In the latest edition of Digiday’s The New Normal series, Politico’s Aaron Kissel spoke about the decision to hit the ground running with virtual events. | | |
| | | | | About a third of the MIT Technology Review's revenue comes from events, according to its CEO's Elizabeth Bramson-Boudreau. That piece of the pie is obviously under threat as activity in the United States remains frozen by the coronavirus pandemic. "We had to make a call on our largest event, called EmTech Digital, entirely on AI -- our highest-yielding event," Bramson-Boudreau said. |
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