'This Is Fine'

Hi there,

It's been A Summer for TikTok. Media buyers and planners are aware of the headlines, such as those associated with Trump's executive orders pressuring the video sharing app to sell. But, advertisers don't seem to be taking their ad dollars elsewhere anytime soon.

The platform's audience is still attractive, they told my colleague Scott Nover, and TikTok is doing a lot to keep their business: it recently launched TikTok for Business, a creator program for marketers, and a self-serve ad platform.

Facing new ownership, though, what is even left for TikTok to say to advertisers? The person in the middle left trying to win over ad dollars (Blake Chandlee, vp of global business solutions at TikTok) told Nover: They’re “business conversations versus political discussions."

Read Nover's full story for all the details about the relationship right now between TikTok and advertisers.

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