Discovery+ will feature ad-supported and ad-free tiers and carry no more than five minutes of ads per hour of programming, according to agency executives.
| Discovery plans to debut its direct-to-consumer streaming service — which will be called Discovery+, according to a trademark filing — in the first quarter of 2021. The streaming service will have both an ad-free and an ad-supported option, which will carry a maximum of five minutes of ads per hour of programming, according to the agency executives. The company is also reportedly seeking a limited number of advertisers to sign on as launch sponsors in time for its start, the executives said. Read more below. Discovery has not shared with the agency executives how much money it will charge for people to subscribe to the service. Apple's Intelligent Tracking Prevention feature is now switched on by default for all browsers on Apple devices. Some high-profit tech companies have championed the remote work and annual retreat model for years before the pandemic forced offices to close. For Digiday+ members, marketers and media buyers have said that as long as people are still on TikTok they’ll want to be there, especially as they try to diversify from Facebook and Google. Having fewer revenue pressures on its ad business, The New York Times was able to reshape its advertising strategy into the idealized version of itself: pristine, private and user-friendly. Other things to know about ICYMI: On a recent episode of The New Normal, NTWRK president Moksha Fitzgibbons unpacked the future of livestream shopping, including how he takes an editorial approach to commerce. Watch the on-demand recording and view a breakdown of the key takeaways here. A complete marketer’s guide to in-app video advertising. In a new guide, learn how brands are using in-app video advertising to engage with users — and which formats are performing best. Sponsored by InMobi. | | |
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