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This Is Us Helps NBC Reclaim the Season Ratings Victory in the 18-49 Demo CBS falls to No. 3 for 2016-17 but is tops in total viewers for 9th straight year By Jason Lynch As the 2016-17 TV season heads to the finish line, NBC has declared itself the victor in the 18-49 demo race, reclaiming the crown for the third time in four years and marking the first time in five years a network finished on top in the demo without the help of either the Super Bowl...
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The 5 Defining Trends of This Year’s Broadcast Upfronts Revivals, military shows and knocking digital advertising By Jason Lynch During the annual broadcast upfronts last week, most of the networks picked up right where they left off last year: reasserting their dominance by repeatedly pummeling digital advertising, especially in light of advertisers' renewed concerns about online placement in offensive environments on platforms like YouTube. "Promising brand safety is a really low bar, and some...
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Why This Is Us Is on Broadcast TV, and 5 More Things You Didn’t Know About the Hit Show The drama’s creator says no one will ever be truly dead on the series By Jason Lynch One of the most-buzzed about moves during the broadcast upfronts this week was NBC's decision to move This Is Us to Thursdays at 9 p.m., where it will help bring Must-See TV back to the network. But in reality, buyers and audiences haven't stopped talking about the show since last year's presentation, when its upfront...
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The 10 Most Memorable Moments From This Year’s Upfront Week Some networks left buyers cheering, while others had them cringing By Jason Lynch Another upfront week is in the books, and while the week's usual highlight was MIA this year--Jimmy Kimmel skipped his annual upfront roast at ABC's event to stay in L.A. with his newborn son, who continues to recover from open-heart surgery--the other networks filled the void with plenty of laughs and cringeworthy moments. As each...
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Inside the Broadcast Network Battle Over American Idol’s Revival Things are getting heated between ABC, NBC, CBS and Fox By Jason Lynch The broadcast networks have mostly been leaving one another alone during upfront week, instead directing their vitriol toward a common enemy--digital advertising, which both NBCUniversal and Fox blasted on Monday. But when it comes to one particular hot-button issue--ABC's upcoming revival of American Idol, which aired on Fox for 15 seasons--the gloves have come off....
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20 Major League Baseball Games Are Coming to Facebook Live on Friday Nights Twitter's slate of livestreamed MLB games will move to Tuesday nights By David Cohen Major League Baseball is coming to Facebook Live, as the league and the social network announced a 20-game package that will include one national game each Friday, starting with this Friday's visit by the Colorado Rockies to the Cincinnati Reds, at 7:10 p.m. ET. But, wait: What about Twitter's MLB livestreaming pact? Twitter will still...
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The CW Shakes Up Its Fall Schedule With a Dynasty Reboot and Military Drama The network also picks up a fifth superhero series By Jason Lynch The CW is making big changes to its fall schedule, leaving only one night unchanged as it launches a Dynasty reboot and--as several other broadcasters are also doing--a military drama. The network revealed the new lineup, which The CW president Mark Pedowitz called "our strongest schedule ever," shortly before its upfront presentation this morning at...
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