| | | | | This Mazda Billboard Scans the Crowd to Keep a Tally of How Often the Car Literally Turns Heads Uses both crowd detection and facial recognition software By David Gianatasio Is this Mazda billboard turning heads? You can count on it. Installed on Monday in the retail concourse of Toronto's Royal Bank Plaza, the digital sign, timed to the Canadian International Auto Show, plays a 15-second video that shows the sleek new MX-5 RF from various angles. Custom software allows the ad to detect each...
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| | | | | | | | These Agency Creatives Just Turned #AlternativeFacts Into a Card Game Is it true, false or FAKE NEWS? By Patrick Coffee Just over two weeks ago, counselor to the president Kellyanne Conway created an instant meme with two simple words: "alternative facts." The phrase, uttered during a Meet the Press interview, quickly turned into a hashtag, which sparked a meme and provided an open invitation for all interested parties to concoct their own take on Conway's...
Read more » | | A Creepy Dude Is Your Inner Gambling Addict in These Horrifying PSAs From Tom Tagholm Hearing voices lately? By Tim Nudd In this week's installment of creepy-as-shit PSAs from the U.K., we have a campaign from agency 18 Feet and Rising about the apparently quite talkative inner demons that people with a gambling problem struggle with. Two spots below are part of a new "Voices" campaign aimed at young people 15-24, recently identified as a risk...
Read more » | | Geico Crushes Its New Preroll Ads Down to Nothing, So You Don’t Have to Keep Watching Them Latest fun and goofy evolution of 'Unskippable' By Tim Nudd Geico keeps making its preroll ads as entertaining as possible, mostly by acknowledging that you probably don't want to watch them at all. In its latest preroll campaign from The Martin Agency, that means condensing the ads down to nothing--by crushing them very literally indeed. "The following ad is being condensed for your viewing convenience,"...
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| | Why Did Cards Against Humanity Air (or Not Air) a Horrible Super Bowl Ad About a Potato? Taking a shot at ad culture, and fake news By Angela Natividad A Super Bowl ad cost more than $5 million per 30 seconds this year. It's a price that, like HOA fees, always goes up and never down. With that price, expectations rise: This is one of the few times of year when people don't leave the room during the ad break. They lean in. Which...
Read more » | | Plum Organics Wants You to Have More Sex, Be Happier, Have More Kids and Buy More Baby Food Brand launches 'Do Your Part(ner)' campaign By Roo Ciambriello Advertising to new parents has come a long way from the days of babies swaddled in blankets and an overly precious version of "Twinkle Twinkle Little Star" as the background track. Plum Organics forgoes all the delicate language entirely in a plucky, cheeky spot that is all about sex. The ad, from agency Something Massive,...
Read more » | | Free Up Some Hangers, Because ThankUObama Is Now a Clothing Line Chance the Rapper models JoeFreshGoods' fashions By Angela Natividad If you're a die-hard Barack Obama fan looking to do more than send the former POTUS a postcard, you can always sport your love on a hoodie. Designer JoeFreshGoods has created ThankUObama, a clothing line themed for the former president and his family. The (literal) crowning glory is the King Obama tee, which brings to...
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