| | | | | This Startup Agency Attracted a Stable of Notable Brands by Specializing in Instagram Target, Life WTR, Boxed and Headspace are clients By Christopher Heine Dalit Saad and Adam Rosenberg had spent half a decade working the agency grind, each putting in respective stints at TBWA\Chiat\Day and Skullcandy, among other stops. Then, two years ago, they launched Kvell, a shop with a sharp focus on Instagram marketing that's garnered work from Life WTR, Target, Boxed Wholesale and Headspace. They started...
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| | | | | | | | Yahoo CEO Marissa Mayer Resigns as Verizon Officially Acquires the Company As of today, it's finally part of the telecom giant By Marty Swant Verizon has finally officially acquired Yahoo, and that means Yahoo CEO Marissa Mayer is saying goodbye. Today, the companies announced Verizon has completed its $4.5 billion deal originally announced nearly a year ago, marking the end of an uncertain chapter in the life of the internet legacy company. In a statement announcing the acquisition, Verizon...
Read more » | | Facebook and Deloitte Are Joining Forces to Help Companies Become Digital Businesses The alliance's four 'pillars' are people, technology, insights and experience innovation By David Cohen Facebook and Deloitte Digital announced that they have formed an alliance aimed at helping companies "fully evolve into digital businesses." The two companies said in an email to Social Pro Daily that the goal of their alliance is to "rewire legacy business and marketing models to create long-term business value," and they will focus on...
Read more » | | These Companies Are Helping Put Chicago on the Cutting Edge of Emerging Tech Innovating in AI, VR, IoT and voice recognition By Marty Swant The Great Chicago Fire of 1871 threatened the future of the entire city. However, out of the ashes came spark after spark of innovation, as engineers, architects and entrepreneurs worked together to rebuild what had burned down. Now, the disaster has become the namesake for one of the largest tech incubators in the U.S., one...
Read more » | | | | | Snapchat Is Ramping Up Agency Services and Unleashing the Next Generation of Its Ad Business With opportunities available for brands big and small By Lauren Johnson This spring, 20 staffers from digital agency PMG Worldwide huddled, virtually, with Snapchat's team--piped in via videoconferencing--to learn the intricacies of the popular messaging app, with the platform's best practices for advertisers topping the agenda. Over the course of two hours' worth of training sessions, the social media team at the Fort Worth, Texas-based shop--which...
Read more » | | The Proposed ‘Covfefe Act’ Aims to Make Donald Trump’s Tweets More Accountable Acronym for Communications Over Various Feeds Electronically for Engagement By Marty Swant While opinions often vary regarding how seriously to take what President Donald Trump posts on Twitter, proposed legislation could give a little more weight to each and every tweet. Today, U.S. Rep. Mike Quigley, D-Illinois, introduced a bill that would make the president's often unpredictable social media presence part of the official presidential record. The...
Read more » | | 22 Creative Directors Who Are Completely Reimagining What’s Possible in Advertising The minds behind some of the year's best and buzziest ads By Tim Nudd Hacking voice recognition devices. Turning client stores into polling places. Helping schoolchildren with access to clean clothes. Making a bag of chips that can detect booze on your breath and call you an Uber. The creative directors and associate creative directors on the list below are changing the shape of advertising in major ways, and...
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