Paul LeBlanc On Innovation, Marketing, and the Future of Higher Ed
| | | | This Week on Higher Ed Live |
| | | | HOST: Rob Zinkan
CHANNEL: Higher Ed Special Edition
STREAMING LIVE: Wednesday, December 18 at 1:00 p.m. EST / 10:00 a.m. PST Southern New Hampshire University President Paul LeBlanc is one of higher ed’s leading innovators. In this wide-ranging broadcast he will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service) helped fuel SNHU’s transformation and how this framework can serve other institutions. LeBlanc will also share his perspective on the future of higher education and what leaders should be thinking about for 2020. Additional topics will include SNHU’s marketing and brand-building strategies and LeBlanc’s approach to presidential communications. This broadcast is generously sponsored by RHB. |
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| | | | | | | | | | Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you.
During this webinar, mStoner will arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.
What You'll Learn: Why the universal university homepage phenomenon happens. Five strategies for avoiding the “regression to the mean”. The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?). Key steps to take in between redesigns to set yourself up for longterm success. |
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| | | | Improve Your Enrollment Marketing |
| | | | Receive instant access to the on-demand presentation. mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social media, websites, email, and digital ads — during their college search and selection process, and what information is most helpful at each stage of the journey.
Our 2019 Digital Admissions research offers rich insights into the nuances of their behavior as they make a vital decision in their lives. |
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