That BIG TV Conference has added three new sessions to its two-day program, taking place September 29-30th at the Edison Ballroom in NYC.
This year’s conference will bring together hundreds of senior agency, programming, tech, and brand executives to unlock new perspectives and actionable strategies to meet the challenges of our radically evolving media ecosystem.
New sessions added to Friday, September 30th include: |
Privacy, Personalization & Permission
2:20 pm-2:45 pm
Consumers are more privacy-conscious than ever, complicating customer acquisition and marketing efforts. While most consumers will trade personal data for personalized content,according to Cheetah Digital, they prefer brands only use data that they’ve explicitly shared directly to the brand. How can companies balance the privacy consumers demand, with the personalization they now expect? Find out how to deliver results by developing relationshipswith your target audience.
What’s In Store for Shoppable TV
2:45 pm-3:10 pm
Shoppable TV has come a long way from QVC. Technical innovations now enable engaging, interactive, and streamlined shopping experiences for consumers. From QR codes to AR stores, we’ll look the latest tools that help drive viewers from TV to commerce, scoring wins for both networks and brands.
In the Streaming World, Kids’ Content Is Key
3:10 pm-3:35 pm
Thanks to the streaming wars, kids’ content is red hot – Paramount Global CEO Bob Bakish hassaid shows like “PAW Patrol” are a “key attraction” for Paramount+, and children’sprogramming consistently ranks among the top 15 shows across platforms. Which means kids’content is no longer just a way to keep users from cancelling subscriptions - it’s actually driving growth. We’ll explore how digital content companies and streaming services can capitalize on a trend that shows no sign of slowing down.
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