Overall, staff diversity at The New York Times, Hearst and Condé Nast has either marginally improved or stalled in 2024, according to their annual workforce diversity data this year. Additional coverage: - The creator economy industrial complex visualized: What might have started out as an alternative to traditional media is becoming more and more like it as it professionalizes.
- The “brand safety” debate is threatening to derail the IPG-Omnicom merger, while questions are raised on the integration of Annalect and Acxiom.
- While creators are now key to marketing budgets, their longevity in the fast-paced digital world is a pressing concern. This episode of the Digiday Podcast explores how TikToker Brandon Edelman is navigating that challenge, building a sustainable career by diversifying his content and focusing on brand partnerships.
- Shopify is drawing a line in the sand on agentic AI — a type of bot that autonomously completes tasks on its own, without human inputs — with new language across merchant websites that appears aimed at blocking agentic AI systems. (And here’s what "agentic" AI actually means for advertisers, agencies and publishers).
- From sister site, Glossy: What Google and Instagram’s new search partnership means for brands. Instagram posts from business and creator Instagram accounts will now appear in Google results.
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| Top Stories |  | | Ivy Liu |
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| | | | | Overall, staff diversity at The New York Times, Hearst and Condé Nast has either marginally improved or stalled in 2024, according to their annual workforce diversity data this year. | | |
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howdy! | | | | | The creator economy might have started out as an alternative to traditional media, but is becoming more and more like it as it professionalizes. | | |
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| | | | | Non-endemic commerce media allows merchants to tap into premium attention and engagement without disrupting their customers' purchase journeys, while advertisers get smarter targeting backed by first-party data and contextual relevance. Read the explainer guide. | | |
howdy! | | | | | The ‘brand safety’ debate is threatening to derail the IPG-Omnicom merger, while questions are raised on the integration of Annalect and Acxiom. | | |
| | | | | Retail media promises a direct line to shoppers, surrounded by real purchase signals — but its data challenges are mounting. | | |
howdy! | | | | | While creators are now key to marketing budgets, their longevity in the fast-paced digital world is a pressing concern. This episode explores how TikToker Brandon Edelman is navigating that challenge, building a sustainable career by diversifying his content and focusing on brand partnerships. | | |
| Advertisement |  | | |
| | | | | Amid strategic budget shifts and revenue channel diversification, DTC brands and agencies are increasingly turning to AI, automation and other data-driven strategies to grow revenue and demonstrate ROI. | | |
howdy! | | | | | The change comes at a time when major retailers like Amazon and Walmart are leaning into agentic AI. | | |
howdy! | | | | | The business of being a creator isn’t a solo show. They have become full-on productions. | | |
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