Virtual Summit, 1:00 p.m. Eastern time
| Ragan & PR Daily Virtual Summit Executive Communications Strategies in the Pandemic Help leaders keep the trust of stakeholders and
chart a course forward during COVID-19 Thursday, June 11, 2020 1:00–3:20 p.m. Eastern Time Join us this Thursday to hear case studies and examples that will help you establish leaders as a trusted source of information and inspiration. Speakers will provide examples of authentic, transparent messaging that forges an emotional connection between leaders and audiences as well as strategies to pivot your messaging as events unfold. Presenters:
Siobhan Gorman Partner Brunswick Group |
Dee Mostofi Assistant Vice President, University Media Relations and Communication Operations Stanford University |
Letty Cherry Head of Global Employee, Leader & Culture Communications Microsoft |
|
Lisa Ramsey Director, Corporate Communications Health Care Services Corporation |
Mary Kate Scarafile Chief Speechwriter American Academy of Pediatrics |
Kenlyn Tyree Director, Communications & Public Affairs National Football League |
|
| You’ll discover:
Real examples of authentic, transparent messaging that forges an emotional connection between leaders and audiences Ways that leading companies are keeping morale and culture intact during remote working and business disruption How to maintain the trust of the media by delivering timely, relevant and aligned executive messages Case studies of how leaders are giving back to the community during this difficult time Tactics to coach leaders to deliver powerful addresses through videos, virtual town halls and online meetings How to create opportunities for employees and customers to share feedback with leaders and ensure their voices are heard Strategies to pivot your messaging and tone as events unfold and the crisis evolves |
|
BONUS: You’ll also receive key findings from recent research conducted by Brunswick Group on how leaders worldwide are responding to the COVID-19 pandemic. Questions? Contact Shallonb@ragan.com. |
| | |
|
