TikTok Gets a Reprieve

Hi there,

Happy Tuesday!

Came here to recap the latest in the TikTok drama. As you know, the company was among those banned earlier this year (in June) from India due to the platform's ties to China. In October, Pakistan took similar measures over the platform's "immoral" and "indecent" content.

Well, Pakistan decided to walk that back a bit, and the platform was reinstated this week after TikTok "assured moderating content in accordance with societal norms and the laws of Pakistan," according to government officials there.

And if you need a refresher about what's happening here in the U.S., check out my colleague Scott Nover's smart coverage on how media buyers are thinking about the platform and what it could mean for advertisers here.

Here's what else we're covering:

Stat of the Day: Nelly’s hit record, “Country Grammar,” turned 20 years old this summer.

Need a break? Get excited that my number one guy will soon available on Apple+.

Please send news tips to sara.jerde@adweek.com. If I don't hear from you, thanks for reading all the same. See you tomorrow.

Consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

They already had the ability to impose restrictions covering the entire account.

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros.

Join Adweek for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19, to hear from leading sports figures on and off the field on how they successfully navigated a year of upsets and transformation, and what's in store for the year ahead.

Early-bird passes available until 10/26. Register now.

US users can now follow topics.

The league's online reach even extends to Animal Crossing.

Businesses can manage messages initiated by people via profiles, Shops, Stories.

Influencing meets infomercials.