View in browser
Econsultancy
ogilvy health social maturity
Three examples of FMCG campaigns across TikTok, AR and shoppable video

While budgets were tightened last year, a new report by Mediaocean suggests that investment in social advertising is set to increase in 2023. The top three trends for the year were listed as ‘TikTok and social video’, cited by 63% of respondents, followed by ‘CTV and streaming’ (54%) and ‘ecommerce everywhere’ (47%). Mediaocean notes the intersection of all three, commenting on the “burgeoning trend of connecting shopping with social video.”

Brands are creating ads that feel authentic to users, and that drive both awareness as well as sales. Let’s look at some recent examples in FMCG including TikTok, shoppable video and AR enabled packaging.
 
TikTok in healthcare: How should pharma marketers approach the platform?

From creativity to PMCPA guidance, we talk to Ogilvy Social.Lab’s Dimitri Cologne about what pharma marketers need to consider when adding TikTok to their content strategies.
Latest
 

Become the best marketer you can be.
Join Mark Ritson in the virtual classroom as he gives you the tools and expertise you need to supercharge your career and stand out in the marketing world. Course starts 4 April, don’t get left behind!
Enrol now
Featured Reports
 ‌  Quick Guide to User Experience (UX) and Interaction Design

This quick guide provides an introduction to the fundamental principles of UX with practical guidance on designing seamless user experiences that place the customer’s needs front and centre.
 ‌ Quick Guide to Third-Party Marketplaces

This quick guide provides an introduction to third-party marketplaces, giving businesses an overview of the opportunities and challenges to enable the development of a solid strategy for success.
 
View all research

The top influencer marketing trends for 2023
With Influencer Intelligence’s top trends for 2023 guide, you can ensure you’ll be at the forefront of all the influencer marketing industry changes, challenges and opportunities for the year ahead.

Learn about how the cost of living crisis will affect your influencer campaigns and find out more about the development of video as a medium for content creators. Optimise your influencer strategy and download your copy of the whitepaper today.
Download now
Latest Jobs
RecruitmentRevolution.com
Digital Marketing Executive / Sales Support - B2B Tech eCommerce
UNICEF
Head of Brand Marketing
The  Careers and Enterprise Company
Marketing Manager – Audience Engagement
Digital Skills Authority
Head of Marketing
View all jobs
 
   
Contact us
Econsultancy London
Floor M, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322
 ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ 929 577 9564
 
About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
Unsubscribe
You are receiving this email to newsletter@newslettercollector.com as you are opted in to receive the Econsultancy Pulse. You can change your email settings or unsubscribe from the Econsultancy Pulse.

Econsultancy is part of Xeim Limited, part of the Centaur Media plc group
Registered in England and Wales with number 5243851
Registered office at Floor M, 10 York road, London, SE1 7ND
Copyright © 2023 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
Useful links
Advertise    |    Manage Profile    |    Upgrade Subscription