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Three examples of FMCG campaigns across TikTok, AR and shoppable video

While budgets were tightened last year, a new report by Mediaocean suggests that investment in social advertising is set to increase in 2023. The top three trends for the year were listed as ‘TikTok and social video’, cited by 63% of respondents, followed by ‘CTV and streaming’ (54%) and ‘ecommerce everywhere’ (47%). Mediaocean notes the intersection of all three, commenting on the “burgeoning trend of connecting shopping with social video.”

Brands are creating ads that feel authentic to users, and that drive both awareness as well as sales. Let’s look at some recent examples in FMCG including TikTok, shoppable video and AR enabled packaging.
 
TikTok in healthcare: How should pharma marketers approach the platform?

From creativity to PMCPA guidance, we talk to Ogilvy Social.Lab’s Dimitri Cologne about what pharma marketers need to consider when adding TikTok to their content strategies.
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The top influencer marketing trends for 2023
With Influencer Intelligence’s top trends for 2023 guide, you can ensure you’ll be at the forefront of all the influencer marketing industry changes, challenges and opportunities for the year ahead.

Learn about how the cost of living crisis will affect your influencer campaigns and find out more about the development of video as a medium for content creators. Optimise your influencer strategy and download your copy of the whitepaper today.
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