| | TikTok Photos: What is the rumoured new app – and should Instagram be worried?
Let’s look at what we know so far about TikTok Photos, what it could offer that’s distinctive from Instagram, and how it could present a compelling proposition for influencers and creators. |
The rise of Pinduoduo: How a group buying app grew to rival Alibaba
Even if you haven’t heard of Pinduoduo, a budget online marketplace that currently ranks among China’s top ecommerce platforms, you’ve probably heard of its overseas equivalent, Temu.
How did Pinduoduo succeed at becoming such a dominant force in a short space of time? In this piece, we’ll look at the tactics that have enabled its rise, how competitors are shifting their behaviour to meet the threat of Pinduoduo, and whether Temu can replicate Pinduoduo’s success overseas. |
Join us on Thursday, 2pm: Neurodiversity and Digital Inclusion Webinar
Creating inclusive experiences benefits everyone – your business, your customers, your colleagues and society as a whole. This session will focus on neurodiversity, an area of inclusion that has not always commanded the strategic attention it deserves. |
‘Ad testing on a project basis is a way of the past’: Zappi CMO Nataly Kelly
We caught up with Kelly to ask about the changing nature of market research; any brand doing ad testing ad hoc “will miss out on the latest opportunities to leverage AI for consumer insights,” says the CMO.
We also ask Kelly about her favourite ads, and how her own role in SaaS marketing has evolved in the last decade. |
Econsultancy adds new 8-week blended learning programme for all subscribers: Starts April 23rd
The Fast Track to Digital Marketing course includes on-demand, live, social, and interactive learning elements, culminating in a simulation-based final exercise. |
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| | Raise your floor in digital marketing with Econsultancy’s Fast Track to Digital Marketing. With 15 hours of live and on-demand sessions, you'll be empowered to drive measurable results and tangible ROI. |
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Effective Leadership in the Digital Age
This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape. |
The Future of Marketing: The AI Opportunity
Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”
But precisely how many marketers are using generative AI, and where do they believe its value lies? |
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| Get the inside scoop with Influencer Intelligence's new industry benchmark report. From emerging trends to budget allocation, it’s a must-read for anyone in the field. |
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| To learn about sponsorship opportunities at Econsultancy, please get in touch with one of our sales representatives today. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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