TikTok's US PR campaign; Nonprofit Awards winners; Getting 'majority' men onboard for D&I; Wellness program mistakes; and more

DAILY SCOOP

TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%

Also: Girl Scouts announces a new flavor and online sales for 2021, Amazon scrambles to remove Kamala Harris shirts, social media manager pitfalls, and more.

PR DAILY AWARDS

No Fixed Addresses, Children’s Health, Megaworld Foundation among the winners at Nonprofit PR Awards

Nonprofit communicators didn’t let a pandemic stall their efforts to raise money, increase awareness and capture media attention in PR Daily’s most recent awards program.

DIVERSITY AND INCLUSION

How to get ‘majority’ men involved with DE&I

In a report from the Center for Talent Innovation, data suggests that many white men are ready to embrace D&I initiatives if the right messages are deployed.

EMPLOYEE ENGAGEMENT

5 fatal flaws of wellness programs

Your efforts will flail if you fail to communicate the ‘why,’ try to do too much, or lack clearly defined goals.

A DAY IN THE LIFE

How Kimberly Kane sought employee input on return to work

The agency leader says that workers have embraced a hybrid model, coming into the office several days a week. But her most important meeting every day is with her daughter.

BRAND JOURNALISM

Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more.

LEADERSHIP COMMUNICATIONS

How Scotts Miracle-Gro sees its ‘purpose’

Jim King shares how the company aligns on core values, driving a process that works its way from the inside out.

WRITING & EDITING

How to avoid punctuation and case missteps in quoted matter

Should your lead-in end in a comma, or a colon, or nothing at all? When should you—or shouldn’t you—capitalize the first word of the quote? Read on; all will be revealed.

MEDIA RELATIONS

How PR should be tapped to support investor relations

Even during a global pandemic, you should consider how you engage the investor community and build brand reputation.

PR DAILY AWARDS

Don’t miss this week’s Video, Visual & Virtual Awards entry deadline

Submit your work by this Friday, Aug. 21, to showcase your best visual content or innovative virtual events.

DAILY SCOOP

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

Also: Why you should turn to influencers during the pandemic, Amtrak showcases updated safety messaging and visuals, organizations eye online gambling, and more.

THE CONSULTANT IS IN

3 steps to start your journey as an ally in communications

Language can reinforce or dismantle status quo. When it comes to racial justice in our organizations, communicators must be ready to lead.

COVID-19

5 consumer behavior trends PR pros should know for 2021

The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year.

PR INDUSTRY

How to manage burnout among your top performers

What you can do to keep these integral employees productive and engaged.