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Econsultancy
How are FMCG brands succeeding on TikTok?

From product development to TikTok Shop, we look at effective strategies on the entertainment platform and showcase some brand examples.
 
A generative AI deep dive – register to join us Tuesday 11th July

This edition of the trends webinar takes a closer look at the most interesting developments in this rapidly changing space, including: the application of GenAI to marketing processes; the latest examples of how companies are using GenAI in customer journeys to support ecommerce sales; and how GenAI is likely to augment team productivity and working.
 
Ogury’s Ossie Bayram on cookieless advertising: the industry is ‘at a crossroads’

We caught up with Ossie to talk about all things adtech, including privacy, personified advertising, and ad fraud.
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Featured Reports
 ‌  Ecommerce Quarterly Q2 2023

This quarter’s edition includes growth and innovation in retail media, B2B brands adopting B2C strategies and cross-border commerce between France and China.
 ‌ Retail Media Best Practice Guide

Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
 
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Explore the Festival of Marketing agenda at a glance
Sessions set to empower and inspire. 5 October, The Brewery, London.
Find out more
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Conwy County Borough Council
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Econsultancy London
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London, SE1 7ND, UK
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