Other things to know about - The Future Leader Awards recognize the next generation of leaders making a name for themselves across media, marketing, fashion, beauty and retail. Enter by February 2 to secure the best rate on entries.
- Understanding the impact of unexpected variables — like Taylor Swift's North American tour dates — can help brands gain a more comprehensive understanding of consumer behavior. Sponsored by Kochava.
- In the same way that gamers present differing attitudes, demographics and spending habits, advertisers are recognizing that different types of gamers, those playing first-person shooters versus social simulations, for example, want to see different types of product marketing. Sponsored by Overwolf.
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| Top Stories |  | | Ivy Liu |
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| | | | | Time, Bloomberg and Semafor are all-in on events next year. | | |
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howdy! | | | | | Despite some issues that were challenging for TikTok this year, it also had a lot to be pleased about. | | |
| | | | | The role of artificial intelligence in sales continues to grow as technology evolves, with 31% of business leaders believing that AI will have a moderate to high impact on analytics. | | |
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howdy! | | | | | In the struggle between the holding company model and the independent’s way of the agency business, it appears the independent side came out just a bit ahead, thanks to the ability to stay nimble and not be bogged down by large amounts of debt. | | |
| | | | | With targeted, personalized and engaging experiences, direct mail has become a customer acquisition powerhouse. | | |
howdy! | | | | | This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2023. | | |
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| | | | | For publishers, moving from print to digital-only comes with the need to communicate with consumers and advertisers in significantly new ways, not to mention collecting data carefully and in a privacy-safe manner. | | |
howdy! | | | | | If marketers could make a wishlist, they’d ask for ways to standardize everything from data measurement to content management, and more money, of course. | | |
howdy! | | | | | Semafor’s co-founder and CEO shares how he’s gunning for profitability in 2024. | | |
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