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NEW MAXIMALIST HEIGHTS

Crocs

Crocs embraced maximalism with viral collaborations—from Pringles snack boots to a partnership with art collective Mschf at Paris Fashion Week—which led to more than 1.7 billion media impressions and multiple sellouts.

 
 
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LEGACY GOES VIRAL

Guinness

Guinness launched a new tagline with Jason Momoa in a St. Patrick’s Day campaign that amassed over 13 billion impressions. With rising popularity—boosted by Guinness 0, its nonalcoholic beer—the brand became a key growth driver for Diageo.

 
 
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EMPOWERING LATINA BEAUTY

Sephora

Sephora spotlighted Latina beauty founders through The Foundation of Belleza, a Peacock documentary series celebrating cultural roots. The campaign boosted brand trust by 13% and drove a 24% lift in recommendations among Hispanic audiences.