Keyword blocking, the industry’s enduring pain point, has a far harsher impact on publishers catering to Black and minority audiences, according to publishers, media networks and brand safety businesses. "Words such as 'black', 'LGBTQ' or 'Muslim' should never feature on a blocklist but often do, having been put there five years ago," said one U.K. news publisher. And last year, incorrect keyword blocking cost U.S. publishers $2.8 billion. Read more below. Other things to know about - ICYMI: On a recent episode of The New Normal, Chad Mumm, svp of entertainment at Vox Media Studios, discussed how Vox developed new video programming remotely as well as the responsibility Vox has for diversity on the screen and behind the scenes. Take a look at these insights and watch the full video recording here.
- Join IAS, Roku, Digiday, and Dentsu as we explore the state of connected TV and how the current global coronavirus pandemic is shaping consumer behaviors, digital trends, and the future of cross-screen advertising. Sponsored by IAS.
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| Equality and Opportunity | | | | “Words such as ‘Black’, ‘LGBTQ’ or ‘Muslim’ should never feature on a blocklist but often do.” | | |
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howdy! | Business of TV | | | | WarnerMedia’s knot of HBO-branded streamers is the result of HBO’s past efforts to expand into streaming. | | |
| Sponsored by Zeotap | | | | Marketers are grappling with linking together numerous customer identities — crucial for deeper insights and better brand experiences. Now, some are calling for innovation around universal IDs, hoping for a better marketing toolbox. | | |
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howdy! | Marketing on Platforms | | | | Even with the multiple on-going crises, advertising forecasts this week predicted that political advertising will hit an all-time high this year. | | |
| Sponsored by LiveRamp | | | | With just over 18 months remaining until Google’s deadline for the demise of the third-party cookie, we want to know how you’re preparing. Take this short survey to receive the full results and a $5 Starbucks gift card. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Crocs’ marketing strategy has needed to change from the norm, given the current climate, however having three months to get the team’s feet back on the ground, EMEA marketing director Yann Le Bozec said that they are prepared for the new normal. | | |
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| Sponsored by Xandr | | | | In pursuit of a unified header bidding auction on new and emerging platforms, more buyers are using Prebid Server to transact on mobile apps and connected TV. | | |
howdy! | | | | | For DTC brands in categories like home goods, wellness, athleisure and beauty as well as office and outdoor furniture, increasing the ad budget generally led to higher conversion rates at cheaper than normal ad rates which allowed them to make “their second quarter bigger than any of their [previous] fourth quarters,” said Kevin Simonson, vp of social at Wpromote. | | |
howdy! | Business of TV | | | | Conducting upfront negotiations in two different windows raises the question of what inventory will be available when and to whom. | | |
| Subscriptions | | | | Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify The attention economy hasn’t just proven to be a losing proposition for media businesses financially. It also encourages quick, outrage-based political coverage that thrives off of (and feeds) poor governance, according to Steve Hayes, CEO and co-founder of the Dispatch. “Everything we’re seeing in our politics has an emphasis on performance,” Hayes […] |
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