Tip of the Day: Select Products Based on Consumer Preferences

“Select products based on consumer preferences when possible. GrowHealthy has determined that its West Palm Beach, Fla., store sells more vape cartridges than other stores, for example, and the team now ensures that that particular store has the widest variety and highest volume of carts available, says Jeff Finnerty, GrowHealthy’s senior director of marketing and sales. The company’s Brandon, Fla., store sells the most flower, he adds, and so the team routes product accordingly.

“A lot of that work is done by engaging our consumers and asking what is important to them, but also, our medical sales team is a big part of that, engaging physicians in the state to understand which products, from a medical standpoint, make the most sense for us to develop,” Finnerty says. “Recently, we’ve launched capsules, which is an important product to have because a lot of patients who are transitioning for pain from maybe more typical pain medication, they’re used to that format, being able to take a pill, and the dosing is easy.”