Tips for delivering unpalatable messages
| | | | OP-ED How can you repackage messaging you don’t like? This is not about handling a major ethical dilemma. It’s about those times when you are required to send out a communiqué you just don’t like. PR pros often have to broadcast a message they find unpalatable but inescapable. Here’s how to hold your nose and hit “send” —and still keep your pride intact. CONTINUE READING... | | | | |
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