How to find your leadership style | Why you should speak your presentation before writing it | Trusted PR storytelling starts with the client
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December 3, 2024
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Leadership style comes down to personality, which is rather fixed and inflexible. But you can stretch yourself by tapping into your strengths to navigate different situations and people, and you can build a team to compensate for your weaknesses.
Full Story: REALTOR® Magazine (12/2) 
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Listing Presentation Templates & Scripts
When it comes to listing presentations, there is one cardinal rule: don't wing it. An intentional and structured listing presentation is paramount to your success, ensuring that every conversation with a potential seller convinces them that you are the perfect agent to sell their home. Check out this guide that walks you through the only Listing Presentation you need, in any market.
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Best Practices in Sales & Marketing
Before you write another word of your next speech or presentation, talk out the main points you want to make since often how you speak is far more persuasive and engaging than how you write, public speaking coach Gary Genard writes. "When something sounds the way you want it to concerning your audience's probable response (intellectually and emotionally), then write it down. By the time you finish this process, you'll have a speech that will almost without any doubt succeed in the oral arena," Genard advises.
Full Story: The Genard Method (12/1) 
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Dustin Siggins of Proven Media Solutions highlights the importance of building trust with clients in PR, including the need for a long-term strategy. Siggins also discusses the increased scrutiny that comes with greater media exposure and the importance of preparing for potential crises.
Full Story: O'Dwyer's (12/2) 
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Marketing's complex and changing landscape can complicate return on investment demonstrations. Rhoan Morgan suggests aligning with sales teams for unified goals, telling shareholders data-driven stories and making attribution models simpler by focusing on multi-touch, last-touch or first-touch attribution.
Full Story: CMSWire (12/2) 
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Real Estate Trends
Focusing on organizational features such as shelving and getting creative with wall stickers are among the top tips for transforming rental spaces. Mirrors open spaces and are less expensive than wall art.
Full Story: The Telegraph Herald (Dubuque, Iowa)/Tribune News Service (12/1) 
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Construction spending climbed 0.4% in October, according to the Commerce Department, surpassing the expectations of economists surveyed by Reuters. Despite an increase in mortgage rates, spending on residential construction projects increased 1.5%, with single-family project outlays growing 0.8%. However, public construction spending declined 0.5%.
Full Story: Reuters (12/2) 
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Technology & Innovations
Gartner: AI to reshape management, employee roles
The AI revolution that began in 2023 is set to gain pace in 2024 (Sdecoret via Shutterstock)
Gartner predicts that by 2029, AI will significantly transform workplace dynamics, including replacing half of middle management, creating digital employee personas and guiding board decisions. The integration of AI will require HR leaders to focus on ethical frameworks, employee well-being and new job roles that balance technological innovation with human-centric strategies, according to Gartner's Daryl Plummer.
Full Story: Society for Human Resource Management (tiered subscription model) (11/27) 
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Fair & Equitable Housing
IKEA addresses homelessness with innovative design
(Bloomberg/Getty Images)
IKEA has collaborated with WestEast Design Group and Social Impact Studios to create a small home in San Antonio's Towne Twin Village using trauma-informed design that promotes healing and wellbeing. The project, aimed at supporting formerly homeless individuals, emphasizes safety, trust and community, incorporating feedback from focus groups to ensure the design meets the needs of residents. The project is part of IKEA's efforts to drive systemic change by leveraging its expertise in home furnishings and design to support vulnerable populations.
Full Story: Retail TouchPoints (11/27) 
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Legislation & Regulation
Recent economic data has left the market uncertain about the Federal Reserve's future rate cuts. Core inflation remained at 2.8% in October, showing no progress toward the Fed's 2% target, while the Commerce Department confirmed a 2.8% annualized GDP growth rate for Q3. The upcoming jobs report for November is set to be released on Friday, adding another layer of data for economic analysis.
Full Story: The Wall Street Journal (12/2),  Bloomberg (12/2),  Reuters (12/2) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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