DAILY SCOOP

Ford, GM blame supply chain woes on Canadian trucker protest, women slower to return to the workforce, and companies fail to meet climate pledges

Also: Topo Chico wants to send your ex a cactus for V-Day, adidas’ new sports bra campaign goes topless on Twitter and more.

SOCIAL MEDIA

For TikTok success, it’s all about the partnerships

Brands eager to enter the conversation on social media today must find a way to create compelling content—not ads.

LEADERSHIP COMMUNICATIONS

Brand value in a post-pandemic world

To get results, PR pros must understand that the only path to relevance is through purpose and clear brand values.

THE WORKPLACE

How to build harmony, rather than discord, in your workplace

Follow these steps to forge stronger connections, foster better dialogue and spark more fruitful collaboration.

STORYTELLING

How sponsors of the Beijing Olympics should consider speaking out

Data from Morning Consult suggests that audiences want companies affiliated with the games this year to address host country China’s record on human rights.

DAILY SCOOP

Peloton cuts jobs and shakes up C-suite, J&J defends halting vaccine production and more comms gigs are going remote

Also: how Panera’s trying to ‘put a ring on it’ the day after Valentine’s Day, a new survey for social media pros and more.

CAREER LADDER

How to choose between agency and in-house roles

Communicators on both sides, and around the world, weigh in on the debate.

THE WORKPLACE

Report: Companies turning tail on return-to-office plans

New data reveals five major findings that are dramatically shaping the future of work.

WINNING CAMPAIGNS

VA teams with Aptiva Resources to highlight recruitment efforts

The annual report spelled out tactics to increase new hires as labor shortages surged, winning first place in the ‘Annual Report’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.

DAILY SCOOP

Frontier and Spirit Airlines announce merger, advisory warnings to users reduce negative Twitter posts, and Amazon spends big on salaries

Also: Kia partners with pet adoption nonprofit for Super Bowl campaign, Bank of England governor takes heat over remarks on wages, and more.

THE BUSINESS MIND

Why PR pros must understand the difference between a product and a business

As companies like Peloton, Zoom and Netflix take heavy losses on the stock market and online, here’s how brand storytelling must center business basics—and avoid the perils of hype.

A DAY IN THE LIFE

FHA’s Fiona Hutton: ‘Don’t kick up and don’t kick down’

The agency leader and comms strategist offers lessons form her career as an entrepreneur and business executive.

EMAIL

7 ways to encourage employees to actually read your emails

Firstup’s employee email guide will help your messaging stand out.

DAILY SCOOP

NBC pulls back the curtain on Olympics headaches, Super Bowl ads draw intense interest, and Spotify’s CEO apologizes for Joe Rogan controversy

Also: American Heart Association launches Black History Month campaign, Delta asks for federal action on violent passengers, and more.