Tips for when leaders don't offer clear business goals

Tips for when leaders don't offer clear business goalsLeaders aren’t always clear about how communications should help reach overarching goals. So, set your own, present them to leaders (or the client), and say that unless you hear otherwise within a few days, this is what you’ll be measuring against. It’s easy, if you follow these rules.

COMMUNICATING UP Unclear on execs’ business objectives? Set your own, and start measuring Leaders aren’t always clear about how communications should help reach overarching goals. So, set your own, present them to leaders (or the client), and say that unless you hear otherwise within a few days, this is what you’ll be measuring against. It’s easy, if you follow these rules. CONTINUE READING...     Follow us:

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