Tips for working with TikTok influencers, Podcast measurement secrets

A DAY IN THE LIFE

‘Don’t be paralyzed by your mistakes’ says Bernadette Davis

The leader of her eponymous PR agency offers a look at her daily routine and approach to PR work in 2022.

SOCIAL MEDIA

Quick tips for working with TikTok influencers

The most important step is finding the right influencers to speak to your audience. Here’s how.

MEASUREMENT

Why and how you should monitor for podcast mentions

Here’s a look at how to think about monitoring the millions of podcasts out there for mentions of your brand or products.

EMPLOYEE ENGAGEMENT

How to encourage employee-generated content

Learn how to use employee-generated content (EGC) to fuel employee retention, engagement, and recruitment.

THE FRIDAY REPORTER

Business Insider’s Madeleine Berg: ‘Never ask for a photo’

This episode’s guest covers Hollywood and media, and offers a look at her work wrangling the cultural narrative into timely news.

RESEARCH

Most communicators are women, but they still trail men in pay, Ragan survey says

This is among the findings in a comprehensive Ragan Salary & Workplace Culture Survey report. How does your compensation stack up against others in your industry?

THE FRIDAY REPORTER

When reporters have a side hustle, PR pros can benefit

Inside Edition Digital’s Leigh Scheps offers a look at her work and passion projects ahead of PR Daily’s Media Relations Conference in NYC on May 11.

MEDIA RELATIONS

4 tips for adding Substack to your media plans

The newsletter boom is on. Here are four considerations to keep in mind before adding Substack or other emerging platforms to your media outreach.

DAILY SCOOP

Nespresso claims ignorance of cocaine found in coffee shipment, Lyft resumes shared rides and what personal information Twitter users share

Also: A former Gap employee hunts down old in-store soundtracks for a nostalgic project.

THE FRIDAY REPORTER

WSJ’s Lillian Rizzo previews tips for May 11 Media Relations Conference

Host Lisa Camooso Miller gets into the weeds with Rizzo on her career and current beat. Be sure to join them for our upcoming conference in NYC.

WINNING CAMPAIGNS

Shoestring budget draws huge response for iQ 360’s Hawaiian recruitment effort

‘Movers and Shakas’ aimed to lure remote workers to Hawaii as the pandemic shut down tourism. The project’s success has earned the top prize in the ‘Grand Prize: Media Relations Campaign of the Year: Under $50,000’ category of Ragan’s 2021 Media Relations Awards.

CRISIS COMMUNICATIONS

When marketing needs PR: ‘The Chosen’ creator apologizes for anti-ad rollout

The popular TV series rankled some with a bit of reverse psychology in its marketing. Here’s how PR could have helped.

DAILY SCOOP

SafeGraph stops selling data on abortion patients, Starbucks offers new benefits to nonunion workers and data supports brands taking an abortion stance

Also: CEO tweets sorrow over laying off 87 workers from the ‘Cameo Fameo.’

THE WORKPLACE

How Zoom fatigue can hurt employees — and how to fix it

Being off-camera can help your company’s accessibility practices and stave off depression and fatigue in employees.