Generation Z evaluates businesses based on sustainability, brand values, and advice from family and friends, among other factors, small-business expert Rieva Lesonsky writes. As the oldest Gen Zers enter the workforce, businesses that want to sell to them should also understand how they use technology, from mobile devices to the metaverse and buy now, pay later tools, Lesonsky notes. Full Story: AllBusiness (7/18)
Do marketers think Threads is a Twitter killer? Some marketers say Meta's Threads app is a viable Twitter competitor, while others are concerned amid complaints about users' feeds and privacy concerns. Experts urge brands testing Threads to remember they're often reaching Instagram users who aren't used to the text-heavy approach, and suggest strategies may differ given the longer text and video allowances. Full Story: The Drum (free registration) (7/17)
"Hamptons of the South" turns vacation rental hot spot Florida's Scenic Highway 30A, once a relatively unknown stretch, has transformed into one of the state's most sought-after rental markets. Known as the "Hamptons of the South," luxury vacation properties along this highway are now fetching thousands per night. Full Story: The Wall Street Journal (7/19)
Technology & Innovations
Efficiency, safety among AI's benefits for contractors AI has several roles to play in construction that augment human intellect, including helping make the design process more efficient, writes Branko Miletic. Workplace safety monitoring is enhanced by AI, which also helps make construction materials more sustainable, improves cost management and can help increase productivity, Miletic writes. Full Story: Architecture & Design (Australia) (7/18)
The stampede toward generative AI solutions is a trap for executives who might overspend for fear of missing out, argues Andrew Binns. "The key to running business experiments is to only spend as much as you need to learn whether your assumptions are correct, or more likely, where you are wrong and need to adapt," Binns writes. Full Story: Forbes (tiered subscription model) (7/17)
Fair & Equitable Housing
Nonprofit provides housing options for military ves Operation Homefront, a national organization providing support services to military veterans and their families, is launching a new transitional housing program for veterans in Bentonville, Ark. The program aims to address some of the challenges veterans face in the housing market. Full Story: KUAF-FM (Fayetteville, Ark.) (7/17)
Legislation & Regulation
Banks see dollar weakening amid potential soft landing Banks including JPMorgan Chase, Goldman Sachs, Morgan Stanley and HSBC are abandoning bullish dollar calls following last week's substantial drop in inflation. Analysts increasingly believe a potential "soft landing" of the U.S. economy will keep the Federal Reserve from raising rates much further. Full Story: Financial Times (7/18)
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