| Good morning! Today we have Carrie Parker, VP of Marketing at Valassis, discussing how consumers will approach the 2020 holiday season and celebrations differently this year, and what this means for retail marketers. She writes: While the pandemic has driven a surge in online activity, physical retail locations remain an important part of the holiday shopping journey, as consumers plan to rely on buy online, pick up in store (BOPIS) options. Also Erick Fang, CEO of Mintegral, speaks about the idea of open sourcing in-app bidding solutions, and what opportunities that can bring to brands, publishers and marketers. “If the industry rallies around open systems, it will decrease the complexity that arises when multiple ad network SDKs are integrated, with each having a different layout, format and system, not to mention constant updates on each,” says Erick. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
