TODAY - How CPG Companies Can Connect With The Consumer

Today, more than ever, marketers must use data to drive business decisions. By connecting numerous data streams brand marketers are reaching unprecedented success through a unified view of their consumer. This unified view helps marketers understand their consumers, and drive significant improvements in reach, especially when linked to a source of truth for identity. However, CPG companies face challenges connecting with consumers and accessing data, as their distribution partners often own the relationship and transaction.

Together we will look at several methods of breaking through barriers to consumer relationships and will walk through engaging use cases from some of the industry’s most prominent and influential manufacturers. Check out this webinar to successfully learn how to:

Speaker:

Mike Mentzel, Director of Product Management at Neustar