In this episode, Jason will share the secret to designing ideas that stick and spread. You’ll learn how to reinforce your message, articulate your vision, and build a culture that supports your business from the inside out. Jason will also reveal why your business doesn’t actually run on rules but on norms you create and uphold.

Here’s a glance at what you’ll learn from Jason and Joe in this episode: 

• Why Jason started Gapingvoid, how it influences people at scale and the tools entrepreneurs can use to transform their companies.
• How to make change really happen in your company (PLUS: The secret to designing ideas that spread).
• The interesting way Jason Korman and Hugh McLeod grew (and continue to grow) Gapingvoid.
• How to use language and drawings to get your point across in a simple way AND reinforce your message.
• The 3 pieces of advice Jason would give to entrepreneurs who want to become even more successful.
• Jason’s definition of “culture” and how to create a culture that drives better outcomes.
• What to do FIRST if your company’s culture is unclear OR needs a massive overhaul.
• ONE THING the greatest leaders and smartest CEOs of companies like Southwest Airlines, Zappos, and Microsoft do create enthusiastic employees, loyal customers, massive media, and greater profitability.