As marketers race toward the holiday season, one thing is clear: a brand’s digital footprint has never been more important — especially its website. 

A recent study by Modern Retail revealed 73 percent of consumers prefer to use a company’s website over other channels when making a purchase. And so, the question becomes: What kind of online experience will advertisers deliver? There is only one right answer for successful campaigns and a winning holiday season — one that will make them buy, not bounce.

Join this panel on Tuesday, October 27, at 1 p.m. EDT, hosted by Lee Zucker, head of industry for CPG and DTC retail at Yext, moderated by Modern Retail and featuring a panel of guest experts to learn:

• How supporting natural-language search experiences can lead to shorter click paths, increased conversions and higher order values
• How a better website experience can mitigate costly customer support calls, chats and emails, putting more money — and happy customers — in brands’ pockets
• ​How customer insights gleaned from search data are supporting strategic marketing and product decisions for online businesses