MAY 10, 2024
Amid Copious Vehicle Features, OEMs Need a New CX Strategy
OEMs are constantly adding new features to their vehicles, but there’s not a lot of evidence consumers want all these new options – and some pretty solid evidence many consumers don’t.
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Alpine Hydrogen ICE Racer Refines Tech for Road Cars
Renault's performance brand to race hydrogen ICE powertrain at Spa-Francorchamps this weekend.
Strong Visuals, Electric Options Feature in Most-Seen Auto TV Ads
Ram Trucks takes first place with 249.8 million national TV ad impressions for “The Calling,” per iSpot.tv.
BYD Sends Yangwang Hyper-BEV to Goodwood
European charm offensive to compete on hill-climb at the famous Goodwood Festival of Speed.
WardsAuto Podcast: Hydrogen and FirstElement Refueling FCEV Trucks
As the heavy truck industry pivots to a hydrogen fuel cell future, First Element Fuel pivots from just refueling FCEV cars to 18-wheelers and more.
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