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MarketingSherpa Highlights from September 17 – 28

Reputation Management: How to prepare for and respond to a cyber attack

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How a Software Company Leveraged Amazon Web Services to Improve Customer Experience and Enable User Growth

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The Top 3 A/B Testing Challenges That Prevent Marketers From Getting Big Lifts (via Target Marketing)

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Here’s what others are saying about MECLABS Email Messaging online certification course

"I consider myself a student of marketing and have read many classic marketing books from authors such as Claude Hopkins, John Caples, Rosser Reeves, David Ogilvy, James Webb Young, Vic Schwab, etc. I have to say that after completing the MECLABs Email Messaging Course, I found the information from Dr. McGlaughlin to be the most helpful I have studied on the subject. I used these principles and in the last 8 months have 10Xed the volume of online orders being driven by email messaging.”
– Jesse Barton, Marketing Director, Bridge Publications Inc. 
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