Top 3 digital subscription challenges, working around ad blockers, and more

Ecommerce companies have seen growth in the subscription business by nearly 100% each year for the last five years. With so many subscription examples to choose from, we can readily identify good and bad examples to learn from.

Customer attention is a scarce resource. There is only space for one headline in the print ad, only a set amount of characters in a paid search ad, only six seconds that will be the opening six seconds of your TV commercial. And yet, your product likely has many value attributes. So what do you lead with?

Ad blockers threaten to steal advertising revenue. Some online publishers have adapted by either forcing visitors to allow ads or pay for a subscription to see their content. Ad blockers might drive you to different means of communication. Here are some examples.

The MECLABS value proposition workshop is a two-day workshop designed to put a powerful value proposition into the hands of your executives and your team by facilitating a deep dive into your possible value claims.
Our team of professional trainers come to your location and work with your team to: