| | | | | | | | | | | | | Posted on Thursday, September 21, 2017 Investing in a New B2C Marketing Platform? Here’s the scenario: your team has determined it’s time for a new marketing platform. You’re ready to make the switch, and then it hits: where do you start? For most B2C marketers, this means sending out a Request For Proposal, or RFP. Unfortunately, it can take a significant... Read more » | | Posted on Tuesday, September 19, 2017 As marketers in a technology-savvy generation, we’re taught to collect, analyze, trust, and value data from a myriad of sources. It’s a well-accepted concept that looking at numbers can provide unrivaled guidance and insight into marketing best practices and strategy. But as a new wave of marketing technology solutions open the door to even more... Read more » |
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| | | | | | | Address misconceptions your VPs and C-level leaders may have about AI-enabled technology with this free guide that offers tactical advice on how to approach... |
| | | | | As the season of holiday sales creeps closer, so does the expectation for marketers to deliver a foolproof strategy for increasing sales and customer retention through personalized 1:1 campaigns. Don’t panic... |
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