New data shows TV's enduring strength despite streaming growth
| | | Hi John,
Linear TV accounted for 14.4% of total media ad spend share in the US in August, according to data from the Interactive Advertising Bureau (IAB).
Our latest Top Charts collection, “Linear TV: The Video Format Where Consumers Spend the Most Time,” provides essential insights into traditional TV's enduring role in the media landscape. |
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| You’ll learn: Why linear TV leads in consumer time spent How TV viewing influences online shopping behavior Consumer preferences regarding ads versus subscription fees |
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| Sincerely,
EMARKETER Studio
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