MARKETING

Infographic: Digital channels that deliver the highest ROI

Email marketing is alive and well, but don’t skimp on SEO or forget to make paid search a priority. Consult this guide to find out which avenues are beneficial for marketers.

PR

Nissan lays out case against Ghosn amid merger talks

The automaker released a report detailing how former chairman Carlos Ghosn misled the company. The effort is an attempt to turn the page as Nissan eyes new beginnings.

FROM THE ARCHIVES

What PR pros can do when clients are wrong

You’ve just been asked to take part in a tactic that won’t help you reach your goals. How can you steer your campaign back on track again? These tips can help.

EMPLOYEE ENGAGEMENT

5 ways to ruin employee town halls

To create a gathering your workers will truly loathe, cram your agenda full of speakers and boring topics. Also, skimp on the venue and pizza.

SOCIAL MEDIA

Why senior social media leaders should apply to this exclusive membership organization

The Social Media Leadership Council is your ticket to unlimited training, research and networking for your team.

MARKETING

Microsoft calls off practical jokes for April Fools’ Day

‘Data tells us these stunts have limited positive impact and can actually result in unwanted news cycles’, the company’s marketing chief said in an email to employees.

PR DAILY AWARDS

Share your diversity, disaster relief and donation strategies

Enter PR Daily’s 2019 Corporate Social Responsibility Awards. Tell us how your organization is changing the world. Save $50 when you complete your entry by April 5.

PITCHING

4 opening lines that impress reporters

Are your pitches sinking like a bag of rocks? Here are some tips for letting a media pro know that you take the relationship seriously.

FROM THE ARCHIVES

5 essential roles every content marketing team needs

To create a well-rounded group of creative superheroes, start with a journalist, a graphic designer and a data scientist.

CONFERENCE ALERT

4 things your content must do in 2019

Join experts at Disneyland and discover how to tell stories that break through the noise and get business results.

CRISIS COMMUNICATIONS

WOW Airlines offers no apology after stranding passengers

The budget carrier abruptly halted service, leaving passengers scrambling for new flights. CEO Skuli Mogensen said he ‘would never forgive’ himself for not acting sooner.

JOBS OF THE WEEK

30 jobs in the PR and marketing world

You could work for one of the colleges remaining in the Men’s Division I Basketball Championship if you land one of this week’s featured job openings.

STORYTELLING

5 ways to become a more visible communicator

To increase internal buy-in, trust and authority, you must build bridges. Here’s how to start having better, richer conversations.

CONTENT MARKETING

Give yourself the gift of professional development—and free coffee

Become a Ragan Insider by April 15 and you’ll receive a $50 Starbucks gift card.