View this message in a Web browser   Forward to a Friend The CMO’s New Role The role of the CMO has changed a lot in recent years as the marketing department has evolved. Armed with the latest digital business models and tools, CMOs are now expected to create new, more predictable, and more profitable revenue streams. How are digitally savvy CMOs handing this new, higher-profile role? To kick off the new year right, CMOs from Flipboard, Pandora, Panasonic, Duraflame, and La-Z-Boy share their marketing strategies for 2019. Want a hint? Build context into everything. — Sasha Banks-Louie, Oracle Brand Journalist  Video Checked In: Europe’s Luxury Corinthia Hotels Implements Oracle Marketing Cloud in Just 65 Days More Cloud News Autonomous Database: A DBA’s New Best Friend? It’s time for DBAs to take stock of just how much their expertise means to the increasingly data-driven organization they work for, says Andy Mendelsohn, Oracle’s executive vice president of database server technologies. “Now they can use their database knowledge to get more involved in capturing value out of the data,” he says. Where DBAs should focus their time.  Oracle Cloud Infrastructure, Generation 2 You can think of the first generation of Oracle Cloud Infrastructure as built for cloud native, net-new applications. But here comes Generation 2, which is “excellent for those use cases as well, but it also enables enterprises to replace on-premises data centers with a cloud deployment model,” says Oracle Vice President Kyle York. His insight into the product, cloud strategies, security, and more. Fast Cars, Safe Tunnels for Bosnia and Herzegovina In Bosnia and Herzegovina, airflow in long two-bore tunnels—one more than 3 kilometers long—is managed with powerful jet fans by state-owned JP Autoceste FBiH. The tunnels have industrial sensors every 500 meters and fans that adjust for current and anticipated airflow and air quality. Additionally, JP Autoceste uses advanced modeling software to reduce pollutants, speed traffic, and bring other benefits. Oracle Cloud makes it possible. San Francisco Giants and Oracle Announce Oracle Park “While there were several other national and local companies interested in the opportunity, Oracle—a long-standing partner of the Giants—was a perfect fit,” says Giants President and CEO Laurence M. Baer. In addition to sharing deep roots in the Bay Area, Oracle has sponsored an in-game scoreboard feature that raises awareness of important issues and causes, and the company hosts its annual Oracle CloudFest concerts at the stadium. The naming rights last through 2038. Quiz Are You Cloud-Confident? Research conducted by Longitude looked at how companies are using the cloud and where it is delivering the greatest benefits. Now you can quickly assess your company based on these benchmarks. Are you ahead of the curve, or do you need to catch up? Events Oracle Cloud Day January–March | various locations Register Oracle Food and Beverage Connect February 4-6 | Fort Lauderdale Register Moving to Autonomous Transaction Processing Is a No-Brainer! February 9 | Online Register Oracle OpenWorld Global February 11–12 | Dubai March 26–27 | Singapore Register Modern Business Experience March 19–21 | Las Vegas Register Modern Customer Experience March 19–21 | Las Vegas Register Get Cloud Leader newsletter every week. Subscribe Stay Connected

Terms of Use and Privacy | Unsubscribe | Contact Us This email was sent to you because you subscribed to this newsletter. Copyright © 2019, Oracle and/or its affiliates. All rights reserved. Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States