Also: Dove Chocolates awards grants to female entrepreneurs through Instagram, the NBA launches Twitter Spaces live audio rooms to celebrate 75th anniversary, and more.

TODAY’S HEADLINES – 11.05.2021  
 
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DAILY SCOOP

AT&T, Verizon delay 5G over FAA concerns, top places to promote a podcast, and IBM’s IT services becomes Kyndryl

Also: Dove Chocolates awards grants to female entrepreneurs through Instagram, the NBA launches Twitter Spaces live audio rooms to celebrate 75th anniversary, and more.


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RAGAN TRAINING TAKEAWAYS

3 ways to help workers invest in your brand purpose

Here's how communicators can reinforce belief in a mission beyond profits--and help fatigued workers reengage.


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MEDIA RELATIONS

How ClassPass used data in storytelling in its pandemic response

Global Head of PR Mandy Menaker shares how a single data point can be turned into hundreds of stories, both local and national, to fit a variety of strategic needs.



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WINNING CAMPAIGNS

Campaign brings national leaders together to find advancements in cancer care

AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.


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MEDIA RELATIONS

4 ways marketers and digital PR pros can earn the trust of journalists

Consider these tips for building relationships with editorial gatekeepers.


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COMMS WEEK

Peppercomm’s Steve Cody: Communicators must be stay one step ahead of the marketplace

The CEO and founder shares how he sees futureproofing your organization as the greatest challenge facing communications pros.


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THE WORKPLACE

How to become a better mentor to young PR pros

Ketchum’s Myreete Stanforth shares lessons from helping to develop the next generation of PR talent.



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CRISIS COMMUNICATIONS

What’s your blueprint for addressing political news and topics?

As once taboo topics become the subject of external and internal statements from organizations and leaders, Zignal Labs has a cheat sheet for navigating these perilous waters.


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DAILY SCOOP

Meta shutters facial recognition program, 49% of US workers see no DE&I progress, and retailers address supply chain sustainability

Also: Crate & Barrel launches Kid Activist program, Tesla’s Elon Musk spars with World Food Programme Director on Twitter, PR Daily launches leadership network, and more.


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PR INDUSTRY

5 guidelines for keeping your remote PR team focused

Consider these tips for collaboration and remote connection.


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CORPORATE SOCIAL RESPONSIBILITY

How to effectively communicate your sustainability commitments

As more and more consumers say they want to know how your organization is protecting the planet, here’s how to make sure your message hits the mark.



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PAVING THE WAY

Home Depot’s Yanique Woodall shares the secret to building relationships

The communications leader offers insight on ascending the career ladder and how to make essential connections to further one’s career.


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SOCIAL MEDIA

What’s working and what’s next for influencer marketing

From nano-influencers to big celebrities, this free webinar offers tips on how to pick the right partner for your brand.


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DAILY SCOOP

Barclays CEO steps down over ties to Jeffery Epstein, Open rates for media pitches drops, and Butterball’s turkey hotline joins TikTok

Also: Southwest’s response to pilot’s political outburst, Pinterest launches shoppable Pinterest TV, the launch of the PR Daily Leadership Network, and more.


Ragan Training

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