Top stories Nos. 1-10: Red flags in job listings, top ESG brands, essential PR traits

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PR Daily’s top stories of 2021: Nos. 1-10

It’s finally the last day of 2021—and we’re revealing our list of the top 10 stories that readers enjoyed during the past 12 months.

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6 signs a PR career is right for you

Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.

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10 books every PR pro should read

Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.

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Report: The role of communications pros expands dramatically amid relentless global crises

Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.

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7 highest-ranked ESG brands for 2021

Here’s how brands that have the highest marks on environmental, social and governance issues earned their reputation.

PR INDUSTRY

21 influencers share top tips for 2021 digital marketing

How will you grab an online audience this year? Here’s how industry insiders see the game.

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6 wordings that are red flags to potential candidates in new hire postings

Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.

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How ‘granfluencers’ are shaking up social media representation and influencer marketing

Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.

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3 social media trends to watch in 2021

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.

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Film and television staff weigh industry strike, Twitter users rely on platform for news, and Activision Blizzard CEO shares update on culture changes

Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.

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7 PR trends to follow for 2021

When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values.