Top stories Nos. 21-30: Marketing lessons from South Korea; Words to excise from your writing; The YMCA’s COVID-19 response; and more

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PR Daily’s top stories of 2020: Nos. 21-30

2020 keeps slipping away, and we’re still counting down the stories that had the biggest readership this year. Check these out.

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Marketing lessons from the South Korean beauty industry

The nation exported nearly $625 million in cosmetics to the U.S. last year, and much of its global success is tied to vibrant packaging and marketplace agility.

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34 redundant, repetitive, and superfluous phrases

Eliminate tautologies from your copy; your readers will thank you.

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Flabby writing? Try these 7 tips for toning and trimming text

Editing makes the difference between fluid, easily digestible content and an arduous slog for your readers. Consider these tactics next time you edit other’s copy—or your own.

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Interviewing for a PR job? Prepare for these 5 common questions

You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research.

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How the coronavirus is disrupting influencer marketing

These online personalities still have access to their digital audiences, but how can brand managers work with them to create the content needed?

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YMCA's response to COVID-19

The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.

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Infographic: The best and worst email signoffs during COVID-19

How should you wrap up your business emails during a global pandemic? This chart ranks examples from highly empathetic to extremely tone deaf.

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Infographic: 10 essential facts about influencer marketing for 2020

How are you planning on using influencers this year? Here are some stats to help inform the skeptics about influencer campaigns.

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Top opportunities and challenges for PR pros in 2020

Leaders from across the industry weigh in on the most exciting (or terrifying) developments that communicators will face in the coming year. In short: Prepare for change.

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How to respond when you can’t answer a question

For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.