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PR Daily’s top stories of 2021: Nos. 31-40

A new year is just around the corner, but until it arrives, we are counting down some of readers’ favorite stories from the past 12 months.

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How internal communications will change again in 2021

Think multi-channel and measured.

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5 brands that struggle to connect with millennial consumers

What’s driving the disconnect with younger audiences? Here are some underlying themes.

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24 ways to end those endless virtual meetings

With Zoom calls taking up every waking minute of the day, here are a few tips for how to get out of those pesky virtual meetings and reclaim your time.

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4 steps for adopting a ‘diversity first’ practice in PR

Here’s how you can bring more consciousness to your workflow—and an exercise to help evaluate previous work and identify hidden bias or blind spots.

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12 ranking factors that matter to Google for 2021

Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.

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Why leaders must erase the stigma against taking time off

Sarah Plaster, Aflac’s organizational comms director, unpacks the top findings of ‘The 2021-2022 Aflac WorkForces Report.’

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Doordash responds to driver strike, 17 steps for SEO-friendly content, and Ben & Jerry’s addresses West Bank decision

Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.

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Who's buying the Victoria's Secret rebrand?

The lingerie company’s effort to remake its image with new advisors like Megan Rapinoe—and dropping its trademark fashion show—reveals the difficulty in finding a new brand voice.

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4 ways to create a culture of kindness and empathy

Recognize the inspirational power of virtue, encourage and reward unselfish behavior, and make decency a prerequisite for leadership.

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6 tips to make Microsoft Teams work for your organization

Follow this guidance to streamline your internal messaging–and lighten your employees’ email burden.