Top stories Nos. 31-40: Influenc ers tackle COVID-19; PR lessons f rom ‘Hamilton’; Consumers demand brands align on values; and more

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PR Daily’s top stories of 2020: Nos. 31-40

The presents have all been opened, and the year is fast coming to an end. We continue our countdown of the articles that mattered most to readers in the past 12 months.

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How influencer marketing is helping the public fight COVID-19

As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease.

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7 PR lessons from ‘Hamilton’

The award-winning musical about America’s founding fathers made a splash on Disney+ over the holiday weekend. Here are some takeaways for the communications set.

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Report: 83% of millennials want brands to align with them on values

Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews.

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How brand managers should address COVID-19

How can communicators help their organizations respond to the global health crisis? This agency leader shares his insights.

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4 tips to elevate videos for social media marketing

More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Consider these techniques to grab viewers’ attention and keep them coming back for more.

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6 PR strategies to help your brand through the COVID-19 pandemic

PR pros share some of the tactics that are working to engage audiences during the global pandemic.

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5 top video trends for 2020

Struggling to stay atop the latest developments in visual storytelling? Here are the emerging strategies and tactics you should watch for this year.

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Amid unrest, CEOs and brands denounce racism in Floyd killing

Organizations offer anguished responses to the killing of a black man in Minneapolis while remaining silent on the vandalism and looting of their stores.

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5 useless words you can almost always delete

Declutter your copy and tighten up sentences by stripping out the likes of ‘different,’ ‘that’ and ‘currently.’

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14 terrific—and affordable—tools for PR pros

Whether you’re seeking to create striking images (despite your fingerpainting-level skills), honing your writing or wrangling your social media feeds, these helpers won’t bust your budget.