The 116-year-old magazine publisher wants to stake an early claim on Instagram’s would-be YouTube rival as it looks to video to accelerate digital growth. Turner's 50-person data strategy and product innovation group includes two-dozen data scientists, as well as engineers, lawyers and more. Snap will promote its shows through an off-platform marketing campaign and new in-app features that could help to reignite Snapchat's daily audience growth. Advertisement |
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Facebook won’t let the lifeblood of its advertising system fall amid data privacy regulations. A question that vendors are being increasingly pressed for by publishers is: “where’s my log-level data?” But what exactly is it, and why is it necessary? As the Times doubles down on subscription growth, it's looking at how its brand extensions such as the Store and Times Journeys can play a part. Advertisement |
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The very platform that gave brands a way to scale without retail partners has become the new middleman. "Gordon Hayward: The Return," a five-episode documentary series, is produced by The Players' Tribune but will air exclusively on The Athletic. WeWork is using the scale of its physical assets and membership base to become a retailer in its own right. Brands like Shake Shack, Dos Toros and Quip are turning to the drop of items to drive consumer loyalty. |
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