Top three reasons why enterprise CDP adoption lags Head of Strategy, SAP Customer Experience, Adrian Nash, will delve into the three reasons why enterprise CDP adoption lags and the challenges that must be overcome to reach the platform’s full potential.
ClickZ Daily: December 23, 2020 |
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| Happy Wednesday! Amidst challenging business conditions and tighter budgets, companies are investing heavily in Customer Data Platforms (CDP) to unify their customer data. The CDP market size is forecasted to grow from $2.4 billion in 2020 to 10.3 billion by 2025. However, for enterprises, it’s an entirely different script. Now many are asking themselves, are CDPs indeed the holy grail for solving customer data challenges, or is it just yet another redundant tool in the martech stack? Adrian Nash, Head of Strategy, SAP Customer Experience, delves into the three reasons why enterprise CDP adoption lags and the challenges that must be overcome to reach the platform’s full potential. Next up, media planning strategies need to be revisited by businesses that are looking to make it in the post-pandemic world, because the tactics that worked in the past are no longer relevant. VP of Media of Zoomd, Yair Yaskerovitch highlights fool-proof tips to make media planning more approachable than ever. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Data Adrian Nash In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the challenges that must be overcome to reach the platform’s full potential. |
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Digital Marketing Yair Yaskerovitch Media planning strategies need to be revisited by businesses that are looking to make it in the post-pandemic world, because the tactics that worked in the past are no longer relevant. Read more |
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| Digital Marketing Jacqueline Dooley The Pinterest Predicts trend report gives us a glimpse into the future, listing up-and-coming trends for 2021 based on popular searches, pins, and posts from 2020. Read more |
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| Digital Marketing Matthew O’Connor What’s in store for out-of-home (OOH) advertising in 2021? Here are four major trends to consider before finalizing your marketing plans for the year ahead. Read more |
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| Digital Marketing Jacqueline Dooley ClickZ interviewed marketing leaders from eBay, IBM Watson, FILA, and Salesforce to get a better understanding of how COVID-19 and 2020 have impacted them and their customers. Read more |
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| Discuss.io is an enterprise-level smart video platform helping businesses make better-informed decisions. Read more |
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